基于UGC数据的乡村游客行为时空特征研究

Spatio-temporal Characteristics of Rural Tourist Behavior Based on UGC Data

在乡村旅游迅速发展的同时,乡村地区开始显现出乡村景观的无序化开发和城市化倾向,根据游客行为特征,合理进行规划和建设,才能引导乡村旅游的可持续健康发展。以汉中市乡村旅游地为例,以马蜂窝UGC数据为数据样本,通过GIS时空分析技术对数据信息进行时间和空间上的处理与表达,继而分析乡村旅游游客行为的时空特征及影响因素。研究表明:1)乡村游客出游呈现春秋旺、夏冬淡的时间特征,其兴趣点分布呈一核多点式的空间分布特征,以及以古村镇、历史遗址与乡村自然风光类景点为导向的空间偏好特征;2)空间分布对于道路的依赖性较强,使得交通不太便利的镇巴等区域游客聚集程度低,而景点距离市区的远近对游客行为影响不大,提升景点吸引力才是关键。基于以上研究基础,为乡村旅游的空间规划及未来的保护利用和建设管理提供建议。

With the rapid development of rural tourism, rural areas have begun to show the disordered development and urbanization of rural landscapes. According to the characteristics of tourists’ behavior, reasonable planning and construction can guide the sustainable and healthy development of rural tourism. Taking Hanzhong’s rural tourist attractions as an example, using Mafengwo’s UGC data as data samples, the data is processed and expressed in time and space through GIS spatio-temporal analysis technology, and then the spatio-temporal characteristics and influencing factors of rural tourist behavior are analyzed. The research shows that: 1) Rural tourists travel with time characteristics of prosperous spring and autumn, and light summer and winter. Their points of interest are distributed in a single-core and multipoint spatial distribution, and are oriented towards ancient villages, historical sites and rural natural scenic spots, as spatial preference characteristics;2) The spatial distribution is strongly dependent on roads, which makes the towns less convenient for transportation have low concentration of tourists, and the distance between the scenic spots and the urban areas has little effect on the behavior of tourists, so improving the attractiveness of scenic spots is important is the key;3) Based on the above research foundation, it provides suggestions for the spatial planning of rural tourism and future protection, utilization and construction management.