基于哈佛分析框架的拼多多公司财务研究

Research on Pinduoduo's Corporate Finance Based on Harvard Analytical Framework

互联网时代,网购逐渐成为新风尚,电子商务的发展如火如荼。拼多多是电商市场中的新星,在电商领域这片红海中,依靠对下沉市场的占领与成本领先战略,不到3年便完成上市,发展势头迅猛。论文采用哈佛分析框架对拼多多进行财务研究,通过对其战略、会计、财务及前景的分析,对拼多多的进一步发展提出了建议。

In the internet era,online shopping has gradually become a new trend,and the development of e-commerce is in full swing.Pinduoduo is a new star in the e-commerce market.In the red sea of e-commerce,relying on the strategies of occupying the small-town and rural markets and taking the lead in cost,Pinduoduo has been listed in less than three years,with rapid development momentum.This paper uses Harvard analytical framework to study Pinduoduo's finance.Through the analysis of its strategies,accounting,finance and prospects,this paper puts forward some suggestions for Pinduoduo's further development.