政府促进农村电商发展的政策效应评估——来自“电子商务进农村综合示范”的经验研究

Assessment for the Policy Effect of the Government to Promote the Development of Rural E-commerce:An Empirical Research Based on"Comprehensive Demonstration of E-commerce into Rural Areas"

农村电商是“互联网+”在农村推广普及的主要内容,也是我国乡村振兴战略和数字乡村战略的重要抓手。本文探讨政府推动农村电商发展的促进效应,利用双重倍差法系统考察了“电子商务进农村综合示范”政策的影响。研究发现,“电子商务进农村综合示范”政策的实施有效促进了农村电商发展和贫困群体脱贫;政策实施的分位数处理效应曲线呈现正“U”型特征,处理效应在贫困地区和淘宝村聚集区这两类地区较为明显;在人力资本较高或信贷约束较宽松的区域,政策推动电商发展的处理效应更为突出。研究表明,对于电商发展水平处于中游的县域,政府应制定针对性的电商融合集聚发展规划,以破除制约电商转型升级发展的障碍。本文的研究不仅为“电子商务进农村综合示范”政策的持续有效运用提供了有益的政策启示,也对探索提高农村电商发展水平的路径及其机制具有重要意义。

Rural e-commerce is the main content of"Internet+"popularization in rural areas,and it is also an important starting point for China's rural revitalization strategy and digital rural strategy.This paper focuses on exploring the effect of the government to promote the development of rural e-commerce,and systematically examines the impacts of the policy named"comprehensive demonstration of e-commerce into rural areas".The study shows that the implementation of the policy effectively promoted the development of rural e-commerce and poverty alleviation;the quantile treatment effect curve of policy implementation shows a positive"U"trend,and the treatment effects in poor areas and Taobao agglomeration district are larger.In areas with high human capital or weak credit constraints,the effect of policies promoting the development of e-commerce is more obvious.The research conclusions show that for counties with e-commerce development level in the middle area,the government should formulate a targeted e-commerce integration and agglomeration plan to break the constraints that restrict the e-commerce upgrade development.The research in this paper not only provides useful policy inspiration for the continuous and effective application of the"comprehensive demonstration of e-commerce into rural areas"policy,but also has important significance for exploring the path mechanism to improve the level of rural e-commerce.