济南南部山区引入运营平台促进文旅融合发展研究

Study on the Integrated Development of Culture and Tourism industry in Southern Mountainous areas of Jinan based on the Operation Platform

文章通过对济南南部山区文旅融合发展引进专业化运营平台角度进行论述,从当前济南南部山区文化旅游现状阐述了引进专业化运营平台的现实意义,分析了专业化运营平台在促进济南南部山区文旅融合高质量发展所具有的优势、面临问题及原因,提出了济南南部山区文旅融合发展引入运营平台的对策建议。

This paper discussed the introduction of Specialized Operation Platform on the integrated development of culture and tourism industry in the Southern Mountains areas of Jinan,illustrated the practical significance of introduc-ing specialized operation platform from the current situation of cultural tourism,analyzed the advantages,problems and reasons of the specialized operation platform in promoting the high-quality integrated development of culture and tour-ism industry,and proposed some countermeasures and suggestions on promoting the high-quality integrated develop-ment of culture and tourism industry in southern mountain areas by cultural tourism industry in the Southern Mountains areas of Jinan by introducing the Operation Platform.