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科技类图书封面设计的意蕴设定与创新路径

The Implication Setting and Innovation Path of Science and Technology Books Cover Design
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摘要 科技类图书封面需要从视觉上给读者不同的感受,让读者能够通过图形、文字、色彩搭配等,认识和解读科技图书的封面信息,以此提高对读者的吸引力。因此,设计人员在在进行科技类图书封面设计时,需要体现审美意蕴、特征意蕴等。当前,很多科技类图书在封面设计存在意蕴方面不足的问题,主要表现为缺乏美学设计、版式刻板。因此,有必要对科技类图书封面设计进行分析和探究,加强对科技类图书封面设计的创新,以提高科技类图书市场竞争力。 The cover of science and technology books needs to give readers different feelings visually,so that readers can understand and interpret the cover information of science and technology books through graphics,text,color matching,etc.,so as to improve the attraction to readers.Therefore,when designing the cover of science and technology books,designers need to ref lect the aesthetic implication and characteristic implication.At present,many science and technology books are lack of meaning in the cover design,mainly for the lack of aesthetic design,format rigid.So,it is necessary to analyze and explore the cover design of science and technology books,strengthen the innovation of the cover design of science and technology books,in order to improve the market competitiveness of science and technology books.
作者 谭颖 TAN Ying(China Aerospace Publishing Co.,Ltd.,Beijing,100162 China)
出处 《科技创新导报》 2021年第16期180-183,共4页 Science and Technology Innovation Herald
关键词 科技类图书 封面设计 意蕴 创新 Science and technology books Cover design Meaning Innovate
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