大型体育赛事对地方旅游影响——以池州国际马拉松赛事为例

Impact of Large-scale Sports Events on Local Tourism-- A Case Study of Chizhou International Marathon

在2017年国家体育改革背景下,我国体育迅速发展,人们体育健身意识增强,体育旅游越来越为大多数人们所喜爱和参与。体育旅游作为第三产业,是绿色产业也是向阳产业。利用文献材料法、实地考察法等研究方法,探讨了大型体育赛事对地方体育旅游业影响,以池州国际马拉松为例,从增加池州旅游业收入、扩大就业机会、改善旅游市场的客源结构等方面来探究了马拉松对旅游业的积极影响;同时,也思考了发展体育+旅游所带来的负面影响,并提出发展策略。

Under the background of national sports reform in 2017,sports technology in China has developed rapidly in recent years.People's awareness of sports fitness has been enhanced,and sports tourism has been more and more popular and welcomed by most people.As the tertiary industry,sports tourism is a green industry and a sunny industry.In this study,the influence of local sports events on local sports tourism was studied by using the methods of literature,field investigation and practice.Taking Chizhou International Marathon as an example,the positive influence of marathon on tourism can increase the tourism revenue,expand the employment opportunities and improve the tourist source structures of the tourism market.Meanwhile,the negative impact of the development of sports+tourism is also considered.At last,development strategies for these problems are put forward.