应用型高校文化产业管理专业发展探析——基于毕业生调查数据的分析

On Development of Cultural Industry Management Major in Application-Oriented Universities——Analysis Based on Survey Data of Graduates

随着国家对文化产业的重视,全国高校纷纷开设了文化产业管理专业。在越来越严峻的就业形势下,文化产业管理专业毕业生的就业现状与其专业招生热却存在一定的反差。本文通过对某应用型高校文化产业管理专业毕业生进行实际调查,分析当前文化产业管理专业毕业生的就业现状,以此来推论文化产业管理专业发展过程中存在的问题,并从学校、专业、学生三方面提出文化产业管理专业进一步发展的建议,切实根据文化产业市场的需求来培养相应人才。学校方面,加强学生思想教育,做好就业指导工作。专业建设方面,科学合理地明确培养目标,突出专业的核心竞争力;优化课程设置,加强实践教学;学生自身方面,树立正确的就业心态,提早进行职业生涯规划和就业准备。

With the national emphasis on cultural industry,colleges and universities across the country have set up cultural industry management specialty.Under the more and more severe employment situation,there is a certain contrast between the employment situation of graduates majoring in cultural industry management and their enrollment fever.This paper analyzes the current employment situation of graduates majoring in cultural industry management through the actual investigation into graduates majoring in cultural industry management in an application-oriented university,so as to infer the problems existing in the development process of cultural industry management,and puts forward suggestions for the further development of cultural industry management from the aspects of schools,majors and students,so as to effectively promote the development of cultural industry management according to the cultural industry market to cultivate the corresponding talents.