需求导向下“互联网+旅游”融合创新发展研究

Research on the Innovative Development of the Integration of“Internet+Tourism”under the Demand Orientation

后疫情时代,我国旅游市场需求发生了明显的变化,对亟待恢复的旅游产业而言,既是机遇,也是挑战。文章以旅游市场需求变化为切入点,分析了今后我国旅游市场的变化,“主题旅游”“私家团小团游”“定制游”“景区预约游”“租车自驾游”等旅游消费正高速增长,给旅游市场带来了积极的影响。本文通过进一步分析,探讨了疫情特殊形势下“互联网+旅游”融合发展问题,通过以需求为导向的路径构建,提出了从市场规模、旅游群体特征、特殊区域因素几个方面为切入点的互联网与旅游融合发展对策。

In the post-epidemic era,our country’s tourism market demand has undergone significant changes.For the tourism industry that is in urgent need of recovery,it is both an opportunity and a challenge.The article takes the changes in tourism market demand as the starting point and analyzes the changes in our country’s tourism market in the post-epidemic era,such as“themed tours”“private group tours”“customized tours”“scenic reservation tours”and“car rental tours”.The six types of tourism consumption are growing rapidly,which has an intuitive impact on the tourism market under the epidemic,that is,the recovery of the tourism market,the development of market diversification,the formation of new development paths for characteristic tourism,the profound changes in traditional tourism methods,etc.All aspects have a positive impact.Through further analysis,this article explores the integration and development of the“Internet+tourism”under the special situation of the epidemic.Through the construction of a demand-oriented path,it puts forward the development countermeasures of the integration of Internet and tourism from the aspects of market scale,tourism group characteristics,and special regional factors as the starting point.