乡村振兴背景下永泰庄寨文化的发展

Rural Revitalization and the Culture of Zhuangzhai in Yongtai County of Fujian Province

以乡村振兴的提出为背景,以福建省永泰县庄寨的保护与开发为研究对象,以文献分析与田野考察为研究方法,运用SWOT态势分析法,分析永泰庄寨在产业发展中拥有的文化与自然资源优势,以及呈现的经营意识薄弱、文化产业链不完善的劣势。在乡村振兴政策、旅游内需上升、乡村文化产业发展迅猛的机遇下,就如何应对市场竞争激烈、文化遗产破坏严重与文化经济发展失衡的威胁提出建议。

Based on the background of rural revitalization,this paper takes the protection and development of the village in Yongtai County of Fujian Province as the research object,takes the literature analysis and field investigation as the research method,and uses SWOT situation analysis method,to analyze the strength of the cultural and natural resources of Yongtai village,and the weakness of management awareness and poor imperfect cultural industry chain.Under the opportunities of Rural Revitalization policy,rising domestic tourism demand and rising rural cultural industry,.how to deal with the threats of the fierce market competition,serious destruction of cultural heritage and imbalance of cultural and economic development.