商场“薄利多销”营销策略数学建模与分析

Mathematical modeling and analysis for marketing strategy of "small profits but quick turnover″ in shopping malls

"薄利多销"原则在现代商家经营管理中被广泛应用,但销售量上升的同时,单价下降,销售额和利润并不一定总是上升.通过建立数学模型进行回归分析,研究商场整体的打折力度与销售额、利润率之间的关系,并对不同需求弹性的商品分别进行了同样的分析,结果表明"薄利多销"营销策略针对富有需求弹性的商品是有效的.

The principle of″small profits but quick turnover″is widely used in modern business management.However,when sales volume goes up,the unit price goes down,the sales revenue and profits don′t always go up.Making regression analysis by mathematical modeling,we studied the relationship between overall discount intensity and sales revenue,profit rate of shopping malls.Meanwhile,the same analysis was processed on the commodities with different demand elasticity.The results show that the marketing strategy of″small profits but quick turnover″is effective for commodities with demand elasticity.