社会认知视域下语篇的主观性建构——以旅游宣传语篇为例

A Socialcognitive View on the Construction of Discourse Subjectivity——A Case Study of Tourism Publicity Discourse

主观性是语言的基本特征,语篇的主观性是语篇内部表达言者主观自我的语言成分累积的结果。文章以旅游宣传语篇为例,以旅游宣传语篇概念化构型为基础,解析该类语篇主观性建构的过程和机制。研究发现,语篇交际目的是制约语篇构建过程中主体介入、凸显自我程度的关键。交际主体之一作者在自我认知、社会认知的基础上与语篇读者、描述对象客体、社会环境多方互动。语篇主观性意义则是作者在互动过程中选择、构建的结果。互动方式制约着语篇主观性表征形式和强弱特征。旅游宣传语篇较高主观性特征便是语篇劝说目的制约下宣传者在与多方互动过程中选择的结果。

Subjectivity is the basic feature of language.The discourse subjectivity is the summation of linguistic elements expressing the SELF of the speakers.The paper,based on the conceptual structure of tourism publicity discourse,analyzes the process and mechanism of subjectivity construction of tourism publicity discourse with qualitative and quantitative research methods.The study finds that the communication purpose of the discourse is the key factor in restricting the degree of engagement and self salience in the discourse construction process.The author,based on the cognition of self and society,interacts with the readers,the object of description and the social context.Discourse subjectivity is the result of the author’s choice and construction in the process of interaction.The way of interaction restricts the characteristics of subjective representation.The high subjectivity degree of tourism publicity discourse is the result of the choice of the authors in the process of interaction with various parties under the restriction of the persuasive purpose of the discourse.