互联网与电商背景下企业形象的理论和实践新思考

New Thinking on the Theory and Practice of Corporate Image under the Background of Internet and E-commerce

互联网和电商背景下的企业形象具有更加核心和基础的地位;企业形象是企业战略、营销、管理、文化、内部形象等运作的总目标、总牵引机,是上述各方面的自然输出。企业实践已经升级,企业形象理论也需要与时俱进,进行适当的深化修正。

The corporate image in the context of the Internet and e-commerce has a more core and basic position.It is the overall goal and the general tractor of corporate strategy,marketing,management,culture,inner image and other operations,as the natural output of the aspects above.Enterprise practice has been upgraded,and corporate image theory also needs to keep pace with the times,to carry out appropriate deepening correction.