融媒体时代下文化类节目的发展探究——以《经典咏流传》为例

Research on the Development of Cultural Programs in the Era of Media Convergence——A Case Study of Everlasting Classics

在融媒体发展迅速、影响力日渐强大的今天,文化类节目的发展日益依靠融媒体进行传播。近年来多种形式的文化节目热潮持续不断,如《经典咏流传》《见字如面》《中国诗词大会》《朗读者》等纷纷上线。新旧文化碰撞的时代中文化传承与文化创新成为热门话题,文化类节目如何在众多的快节奏综艺节目内抢占市场吸引观众视线、如何平衡节目的娱乐性与文化性以达到传承文化的目的值得深思。当今文化类节目众多,但其收视率并不乐观,而《经典咏流传》是文化类节目的成功代表之一,笔者认为其成功之处在于善于利用时代优势并且平衡了文化创新与文化传承的关系,以及在原创中注意观众的需求。

With the rapid development of media convergence and its increasing influence,the development of cultural programs is increasingly dependent on media convergence.In recent years,many forms of cultural programs have continued to flourish,such as Everlasting Classics,Letters Alive,Chinese Poetry Conference,The Reader and so on.Cultural inheritance and cultural innovation have become a hot topic in the era of the collision of new and old cultures.It is worth pondering how cultural programs can seize the market and attract the audience in competition with many fast-paced variety shows,and balance their entertainment and cultural nature in order to achieve the purpose of inheriting culture.Nowadays,there are many cultural programs,but their ratings are not optimistic.Everlasting Classics is one of the successful representatives of cultural programs.The author believes that its success lies in that the program has well leveraged the advantages of the time and balanced the relationship between cultural innovation and cultural heritage and paid attention to the needs of the audience in the original creation.