基于4R理论的游戏化教学在高职国际市场营销课程中的应用

Application of Gamification Teaching Based on 4R Theory in theCourse of International Marketing in Higher Vocational Colleges

游戏化教学有着天然优势,并且被更多地运用到了高职教学中。目前,游戏化教学存在形式单一、主次不明、流于形式、规则混乱等问题。基于后现代主义课程理论专家多尔所提出的4R理论,将4R特性融入教学游戏设计,在解决游戏化教学现存问题的同时,充分发挥游戏化教学的优势。以高职国际市场营销课人员推销单元为切入点,将4R教学游戏设计融入课堂教学,探讨游戏化教学在本课程新的运用模式。

Gamification teaching has natural advantages,and is more used in higher vocational education.At present,there are some problems in gamification teaching,such as single form,unclear focus,mere formality,and disorder of rules.Based on the 4R Theory proposed by Doyle,a Postmodernist Curriculum Theory expert,the 4R characteristics are integrated into the teaching game design,which can solve the existing problems of gamification teaching and give full play to the advantages of gamification teaching.Based on the personnel selling unit of international marketing in higher vocational colleges,this paper integrates 4R teaching game design into classroom teaching,and discusses the new application mode of game teaching in this course.