摘要
微信公众平台的快速普及为高校专业文化建设提供了新机遇,也给专业文化建设工作带来了新挑战。笔者通过探究高校微信公众号的发展现状,归纳微信公众平台在高校校园环境中的传播特点,探究微信公众号应用于高校专业文化建设的新路径、新举措,期望为高校专业文化建设工作提供参考。
The rapid popularization of WeChat public platform provides new opportunities for the construction of professional culture in colleges,and also presents new challenges to the construction of professional culture.The author explores the current situation of WeChat official account in colleges,summarizes the propagation characteristics of WeChat public platform in campus environment,explores the new paths and initiatives of WeChat official account in the construction of professional culture in universities,and hopes to open up new fields and create new models for the professional culture construction in universities.
作者
周琢
刘泉
ZHOU Zhuo;LIU Quan(Department of Electronic Engineering,Wanjiang College,Anhui Normal University,Wuhu Anhui 241008,China)
出处
《信息与电脑》
2021年第14期240-242,共3页
Information & Computer
基金
安徽师范大学皖江学院2017年科研项目“自媒体环境下高校专业文化建设的应用研究”(项目编号:WJKY-201724)。
关键词
微信公众平台
高校
专业文化建设
WeChat public platform
colleges
professional culture construction
