新冠疫情影响下体育产业的“困”与“变”

The"difficulties"and"changes"of Sports Industry under COVID-19

文章讨论疫情期间体育产业所面临的危机、应对措施,以及疫情对体育产业发展的影响,认为不仅要阐发疫情期间体育产业的机遇挑战及其社会意义,更应该揭示体育产业在社会发展中的功能与作用,并且将对现实问题的思考转化为未来体育产业转型发展的应对策略。

This paper discusses the crisis and Countermeasures Faced by the sports industry during the epidemic,as well as the thinking on the development of the sports industry in the epidemic zone,and holds that it is not only necessary to clarify the opportunities,challenges and social significance of the sports industry during the epidemic,but also to reveal the function and role of the sports industry in social development,And the thinking of practical problems will be transformed into the coping strategies for the transformation and development of sports industry in the future.