在线教学与课程思政融合的设计与探索——以“新零售概论”为例

Design and Exploration on the Integration of Online Teaching and Course-based Ideological and Political Education:Taking“Introduction to New Retail”as an Example

"新零售概论"是市场营销的专业核心课程,也是数字营销背景下的前沿课程。通过分析目前课程建设中存在的问题以及在线教学与课程思政融合的必要性,采用在线教学的方式,深入挖掘教学内容中蕴含的思政元素,在教学过程、教学方法、教学资源、教学评价上进行创新,不仅能使学生学习到新零售相关的理论知识、掌握新零售运营管理的技能,还能够加强对学生的思政教育,全面提升课程的教学质量,为专业课在线教学与课程思政融合的设计提供参考。

"Introduction to New Retail"is a professional core course in marketing and a cutting-edge course in the context of digital marketing.By analyzing the existing problems in the current curriculum construction and the necessity of integrating online teaching and course-based ideological and political education,using online teaching methods,this paper conducts an in-depth exploration of the ideological and political elements contained in the teaching content,makes an innovation in the teaching process,teaching methods,teaching resources,and teaching evaluation,aiming not only to enable students to learn new retail-related theoretical knowledge and master the skills of new retail operations and management,but also to strengthen the ideological and political education for students,comprehensively improve the quality of course teaching,and provide reference for the integration of online teaching and coursebased ideological and political education in professional courses.