国际化背景下插画的多元化创意策略研究

Research on the Diversified Creative Strategies of Illustrations in the Context of Internationalization

随着全球经济一体化进程的加快,艺术全球化的概念开始影响我国艺术设计产业的发展,插画创作应融入国际优秀作品创意和原创性思维,从简单的技法表现转变为独特的创意表现。该文结合作者本人在插画相关国际化合作交流中的调研交流成果,立足于具体项目《小象系列插画》《24节气插画》《小红帽绘本》的创作过程,从创意的产生过程、作品的艺术风格、国内外文化艺术的融合方面,分析和总结插画创作过程中创意思维的产生方案。

With the acceleration of global economic integration,the concept of art globalization has begun to affect the development of China’s art design industry.Illustration creation should incorporate the creativity and original thinking of international outstanding works,and transform from simple technical expressions to unique creative expressions.Combining the results of the writer’s own research and exchanges in the international cooperation and exchanges related to illustrations,and based on the creation process of the specific projects,"Serial Illustrations of the Little Elephant","Illustrations of 24 Solar Terms",and"Picture Books of Little Red Riding Hood",this project analyzes and summarizes the plan of the generation of creative thinking in the creation process of illustrations from the generation process of creativity,the artistic style of works,and the integration of domestic and foreign culture and art.