北京精品民宿可持续发展分析--以延庆区为例

Analysis on the Sustainable Development of Beijing Boutique Homestay--Taking Yanqing District as an Example

近年来,民宿作为新兴的旅游业态呈现出巨大的发展潜力,资本的大量涌入促进民宿行业迅速发展。以北京市延庆区为研究对象,概括分析了精品民宿的发展现状,并将民宿经营模式分为投资经营模式、定位消费者取向模式、按功能体验式经营模式以及外观和建筑风格导向型模式,指出了精品民宿发展过程中存在的营销体系不够健全、产品定位不够明确、旅游淡季入住率低、民宿品牌不够突出等问题。最后,提出了促进北京精品民宿可持续发展的相关建议。

In recent years,as an emerging tourism industry,homestay has shown great development potential,and the influx of capital has promoted the rapid development of homestay industry.Taking Yanqing district of Beijing as the research object,the development status of boutique homestay was summarized,the business model of boutique homestay was divided into investment business modes,consumer-oriented business modes,functional experience-based management patterns,and appearance and architectural style-oriented modes,and the problems existing in the development of boutique homestay were pointed out,such as incomplete marketing system,unclear product positioning,low occupancy rate in off-season tourism,and inconspicuous brand of homestay and so on.Finally,relevant suggestions on enhancing the sustainable development of boutique homestay in Beijing were put forward.