《灵笼》的传播探究

Dissemination of‘INCARNATION’

互联网时代下,国产动漫高速发展,日益进入大众视野。国产动画作品《灵笼》,凭借着想象丰富的原创剧本、突破低幼圈层的内涵、制作精良的品质、多平台的营销方式、多元的跨界联名等,成功传播,获得高播放量和大批粉丝。但同时,《灵笼》也存在着编剧逻辑硬伤、制作周期较长等问题,制约其长期良性发展。对此,文章提出了不断提升制作水平、完善官方账号运营、注重衍生商品开发的建议。

In the Internet era,domestic animation has developed rapidly and increasingly entered the public's field of vision.The domestic animation work‘INCARNATION’,with its original script with rich imagination,the connotation of breaking through the junior circle,excellent production quality,multi-platform marketing methods,and diversified cross-border joint names,has successfully spread and won a high number of broadcasts and a large number of fans.However,at the same time,‘INCARNATION’also has problems such as the hard logic of the scriptwriting,long production cycle and so on,which restrict its long-term benign development.In this regard,the paper puts forward some suggestions to continuously improve the production level,improve the operation of official accounts and pay attention to the development of derivative products.