面向品牌延伸识别的产品色彩设计研究

Product Color Design for Brand Extension Recognition

目的针对当前品牌全球化趋势,产品色彩变化形式单一且视觉识别度较低等问题,提出一种提升品牌视觉延伸识别的产品色彩设计研究方法。方法首先运用案例知识提取色彩信息构建产品色彩样本库;然后探寻产品配色规律,结合遗传理论提取产品色彩遗传因子,将产品配色规律看作一个遗传基因整体,并应用于产品配色设计;最后,利用遗传算法生成产品色彩元素最优组合方案,并运用C语言在Visual Studio中构建产品色彩设计系统。结论以运动鞋为例进行设计实例验证,该方法可有效建立品牌产品色彩延伸识别形象,为品牌产品色彩延伸识别研究提供支持与参考。

Aiming at the trend of the current globalization of brands and problems of the single form of product color change and the low degree of visual recognition,this paper proposes a research method for product color design to enhance the extension of brand visual recognition.First,the author uses case knowledge to extract color information to build a product color sample library;and then explores product color matching laws,and combines genetic theory to extract product color genetic factors.Regarding product color matching laws as a whole genetic gene,the author applies these laws to product color design.Finally,the author uses genetic algorithm to generate the optimal combination scheme of product color elements,and uses C language to build product color design system in Visual Studio.Taking sports shoes as an example to verify the design examples,this method can effectively establish the color extension identification image of brand products,and provide support and reference for the research of brand product color extension identification.