基于秩序与非秩序理论的文创产品卡通形象设计研究

Cartoon Image Design of Cultural and Creative Products Based on the Theory of Order and Disorder

目的从秩序与非秩序理论出发,研究文创产品卡通形象的设计方法。方法对秩序与非秩序理论的视觉机制和创制理论进行梳理,结合实例,阐述了其与文创产品卡通形象设计之间的联系,分析文创产品卡通形象中的秩序与非秩序的表现形式,提出基于秩序与非秩序理论文创产品卡通形象设计的主要原则,归纳出一套基于秩序与非秩序理论的文创产品卡通形象设计流程与方法,指导设计实践,并验证这些理论方法在设计实践中有效性与可行性。结论通过对秩序与非秩序理论的研究,文创产品卡通形象设计时应注意提高辨识度、亲和力和便于衍生设计的原则。探索基于秩序与非秩序理论的设计流程与方法,按照界定主题、主体形象设计、主体形象拓展、衍生品应用四个环节开展整体方案设计,为文创产品卡通形象设计提供新的思路与方法。

It aims to study the design method of the cartoon image of the product from the theory of order and disorder.Visual cognitive mechanism and creation theory of the order and disorder theory are combed,combined with the application instance.It describes the connection between the theory and cartoon image design,and analyses the manifestation of order and disorder in cartoon image.The main principles of cartoon image design based on order and disorder theory is proposed.A set of graphic design process and method of creative product cartoon image based on the theory is summarized to guide the design practice,and the effectiveness and feasibility of these methods have been verified in design practice.Based on the theory of order and disorder,some design principles should be paid attention to in the cartoon image design of cultural and creative products,such as,improve the identification,affinity and ease of derivative design.The design process and method are explored based on the order and disorder theory,the overall scheme design is carried out according to the four links of defining theme,subject image design and subject image expansion and derivative application.It can provide new ideas and methods for the design of the cartoon image of the cultural and creative product.