基于受众群的动画角色塑造技法研究

Research on Animation Character Shaping Techniques Based on Audience Group

动画角色设计中不同受众群塑造技法各异,分析了动画角色设计创作中存在的批量生产动画的模板化、角色塑造单一流程化等问题,从受众群的角度探讨动画创作中加强塑造生动角色的技法,如造型设计、动作设计、个性语言、色彩运用等。针对不同受众喜好,从幼儿受众、青少年受众、成人受众三个类型对应分析措施,以期为今后推出更具丰富情感和性格的个性动画角色,设计出深受各受众群欢迎、有影响力的动画角色提供借鉴。

Different audience groups have different shaping techniques in animation character design.This paper analyzes the problems existing in the design and creation of animation characters,such as the templating of mass production animation and the single process of character shaping,and discusses the techniques of strengthening the shaping of vivid characters in animation creation from the perspective of audience groups,such as modeling design,action design,personalized language,color application,etc.According to the preferences of different audiences,this paper analyzes the corresponding measures from three types:Children's audience,youth audience and adult audience,in order to provide reference for the introduction of personalized animation roles with richer emotion and personality in the future and the design of influential animation roles welcomed by various audience groups.