基于Q方法的媒体建筑表皮大众偏好研究

RESEARCH ON MASS PREFERENCE OF MEDIA BUILDING SKIN BASED ON Q-METHODOLOGY

数字媒体时代媒体建筑表皮应用广泛,研究大众对媒体建筑表皮的感知偏好对媒体立面的设计具有重要意义。研究采用Q方法,通过让大众对相关Q陈述进行打分排序获得了3种感知偏好类型,关注建筑本身特征型、重视媒体内容呈现型和崇尚空间交互体验型。最后从一体化设计、内容多元化和增强互动参与三方面给出了建议。

The media building skin is widely used in the digital media era,and the study of the public's perception preference for the media building skin has an important enlightening effect on the design of the media facade.In this study,three kinds of perceptual preference types were obtained through the ordering of Q statements by the public:focusing on the characteristics of buildings,attaching importance to the presentation of media content and advocating spatial interactive experience.At the same time,some design suggestions were put forward from three aspects:integrated design,diversified content and enhanced interactive participation.