摘要
本文主要阐述了社区团购的界定和社区团购的特点、社区团购经营模式和范围,分析了社区团购所存在的风险,并对社区团购的规范化发展提出了建议。
This paper mainly expounds the definition,characteristics,business model and scope of community group purchase,analyzes the risks existing in community group purchase,and puts forward some suggestions for the standardized development of community group purchase.
作者
宏伟
HONG Wei(Xinjiang Normal University,Urumqi 830017,China)
关键词
社区团购
消费者
规范化
community group purchase
consumer
standardization
