公共事件的文本世界——媒介建构公共事件的符号学分析

The Text World of Public Events——A Semiotic Analysis of Media’s Construction of Public Events

公共事件本身就是一种信息传播现象,它为我们考量媒介建构现实提供了一个契机。"话语分析"是媒介建构的主要研究方法,它使符号学进入网络文本社会分析成为可能。媒介即环境,互联网时代的社会维系与自我确认是通过符号来完成的,伴随文本语境和元语言分别是媒介建构的阐释框架和深层机制。由此提出,互联网时代,媒介对公共事件的建构携带着或者裹挟着某种特定的意义,谈论并塑造着客观世界。

Public event itself is a kind of information dissemination phenomenon, which provides an opportunity for us to consider the reality of media construction. "Discourse analysis" is the main research method of media construction, which makes it possible for semiotics to enter the social analysis of network texts. The media is the environment. The social maintenance and self confirmation in the Internet era are completed through symbols. The co-text context and meta language are the interpretation framework and deep mechanism of media construction respectively. Therefore, in the Internet era, the construction of public events by media carries or coerces some specific significance, and discusses and shapes the objective world.