历史的“编码”:红色文化的挖掘、展陈与讲述——以安徽省临泉县魏野畴烈士纪念馆为例

The "Code" of History: the Excavation,Presentation and Narration of Red Culture: Taking Wei Yechou Martyr Memorial Hall of Linquan County in Anhui Province as an Example

2021年是中国共产党成立100周年,挖掘、发扬与传承红色文化具有重要意义。借助编码与解码等传播学理论,以魏野畴烈士纪念馆为个案,分析了在学习党史国史、开展红色教育中如何更好实现传播效果的问题。红色文化的演绎需要在内容选择上突出具象化的事件,发挥不同类型媒介的协同叙事功能,并为传播过程营造出红色意识形态主导的话语情境。不同传播媒介的特点和传播技术的发展历程,也在传播介质的选择、传受双方的互动、受众情感反馈等方面给红色教育带来启示。

2021 marks the 100 th anniversary of the founding of the Communist Party of China. It is of great significance to excavate,carry forward and inherit red culture. With the help of encoding and decoding and other communication theories,this paper analyzes the problem of how to realize the communication effect better in learning the history of the party and the country and carrying out the red education by taking Wei Yechou martyr memorial hall as a case. The interpretation of red culture needs to highlight the concrete events in the choice of content,give play to the collaborative narrative function of different types of media,and create a discourse context dominated by red ideology for the communication process. The characteristics of different communication media and the development course of communication technology also bring enlightenment to red education in the selection of communication media,the interaction between transmission and receivers,and the emotional feedback of audiences.