走向数字阅读3.0:智能阅读的特征、应用与发展

Towards Digital Reading 3.0:Characteristics,Application and Development of Intelligent Reading

人类阅读文化、模式、内容、载体、形式等均随时代更迭,大致经历了基于天然材质的原始文献阅读、纸质阅读、数字阅读三个发展阶段。随着移动通信技术的不断发展,数字阅读逐渐从数字阅读1.0走向数字阅读3.0,表现出“电子化-移动化-智能化”的发展过程。智能阅读作为数字阅读发展的新模式,包含阅读内容立体化、阅读载体多元化、阅读过程智能化三层含义,体现出跨界融合、立体化阅读方式以及个性化智能推送三大特征。从技术变革引发的阅读体验角度出发,智能阅读可划分为五大应用场景:跨媒介阅读、碎片化阅读、智能化听书、沉浸式互动阅读和个性化阅读。发展智能阅读可串联或对接多方资源,构建智慧阅读空间,打造示范引领实体书店;加强智能阅读平台建设管控,推动智能阅读长足发展;丰富智能阅读内容,提升文化认知和自觉;优化智能阅读推广,提升阅读品牌活动能效;提升读者智能阅读素养,加强阅读文化培育。

Human’s reading culture,mode,content,carrier,and form have all changed with the times,and have roughly gone through three stages of development:reading of original documents based on natural materials,paper reading,and digital reading.With the continuous development of mobile communication technology,digital reading gradually moves from digital reading 1.0 to digital reading 3.0,showing the development process of“electronic reading-mobile reading-intelligent reading”.Intelligent reading as a new form of digital reading development,contains three layers of connotations,including three-dimensional reading content,diversified reading carrier,and intelligent reading process and reflects three characteristics,including the cross-border integration,three-dimensional reading mode and personalized intelligent push.From the perspective of reading experience triggered by technological changes,intelligent reading can be divided into five major application scenarios:cross-media reading,fragmented reading,intelligent listening,immersive interactive reading and personalized reading.The development of intelligent reading can cascade or dock multiple resources to build intelligent reading spaces and create leading physical bookstores;strengthen the construction and control of intelligent reading platforms to promote the long-term development of intelligent reading;enrich intelligent reading content to enhance cultural awareness and self-awareness;optimize intelligent reading promotion to improve the energy efficiency of reading brand activities;enhance readers’smart reading literacy to strengthen the cultivation of reading culture.