门票经济转型中的景区收益管理探索

Exploration on the Revenue Management of Tourist Attraction in the Transition of Ticket Economy

随着我国旅游行业的发展,景区作为旅游城市地方旅游行业吸引客源的重要资源,肩负着当地旅游行业兴衰的责任,在国家相关政策方针的指引下,景区摆脱门票经济也成为了产业结构升级的必经之路。本文以遵循国家政策方针为前提,试图在当前的景区经营中能够通过合理、有效的收益管理办法来提升景区的经济效益办法进行探索。

In the wake of Chinese tourism industry developments,tourist attractions as the important resources for tourists attracting in the local tourism industry of tourist cities,shoulder responsible for the rise and fall of the local tourism industry,under the guidance of relevant national policies,getting rid of the ticket economy for tourist attractions has also become the only way to upgrade the industrial structure.This article is based on the premise of following national policies and guidelines,trying to explore ways to improve the economic benefits of the tourist attractions through reasonable and effective income methods in the current tourist attractions management.