销售管理工作中的激励原则与措施探讨

Discussion on Incentive Principles and Measures in Sales Management

销售是目前市场上极其重要的一个岗位,各行各业均离不开销售人员,如何调动销售人员的工作积极性,成为了企业所需要注重的重要内容。销售管理工作可以对销售人员实施有效管理,要想激发销售人员的主观能动性,需要在销售管理过程中重点实施激励措施。本文分析了激励的概念,探讨了激励原则以及激励措施,以期能够为销售管理工作的开展提供有效参考。

Sales is an extremely important position in the market at present,and all walks of life are inseparable from sales staff.How to mobilize the enthusiasm of sales staff has become an important content that enterprises need to pay attention to.Sales management can implement effective management of sales staff.In order to stimulate the subjective initiative of sales staff,it is necessary to focus on the implementation of incentive measures in the process of sales management.This article analyzes the concept of incentives,discusses incentive principles and incentive measures,in order to provide an effective reference for the development of sales management.