从“世纪专访”到世纪丑闻——BBC骗访戴妃事件的组织文化与制度分析

How Bashir’s Diana interview became century scandal:An analysis based on perspectives of institutional change and organizational culture

本文聚焦BBC的深度新闻节目《全景》始于1995年11月,终于在2021年5月被一项独立调查全面曝光的一桩丑闻,在揭示记者马丁·巴希尔如何通过欺骗手法获得专访戴安娜王妃机会的基础上,以组织文化学和制度变迁理论的视角分析了全球最知名的公共广播电视机构BBC出现如此严重的职业道德失范行为的原因。

With the perspectives of institutional change and organizational culture, this paper focuses on Martin Bashir’s face-to-face interview with Princess Diana for the BBCprogram Panorama in November, 1995, a scoop with a rating of 28,000,000, explains how the so-called century interview became a century scandal after an independent investigation was published in May, 2021, and explores the reasons why such a kind of malpractice and misconduct happened repeatedly within BBC, the oldest and best-known public broadcasting organization in the world.