商业模式创意如何才能得到顺利应用?——企业创新文化调节下动态能力的中介作用

How Can Business Model Creativity Be Applied Smoothly?——The Mediating Role of Dynamic Capability under the Moderation of Enterprise Innovation Culture

新商业模式创意并非自然而然就能顺利地应用于实践中,但以往的研究却普遍忽视了商业模式创意如何在实践中应用的问题。本文基于商业模式创新的过程观、计划行为理论以及动态能力理论,探究了从商业模式创意到商业模式应用的过程机制及边界条件。研究通过对572家中国企业的问卷调查和实证分析得出:(1)商业模式创意对商业模式应用呈正向显著作用;(2)动态能力在商业模式创意与商业模式应用之间发挥部分中介作用;(3)创新文化不仅能够强化商业模式创意与动态能力之间的关系,同时也能够强化动态能力在商业模式创新过程中的中介作用。本研究不仅丰富了商业模式创新现有的理论框架,更有助于深入理解从商业模式创意到商业模式应用的作用路径,并有助于企业的商业模式创新实践。

New business model creativity cannot be applied in practice automatically,but previous studies generally ignored how business model creativity was applied in practice.Based on the process view of business model innovation,the theory of planned behavior and the theory of dynamic capability,this paper explores the process mechanism and boundary conditions from business model creativity to business model application.Based on the questionnaire survey and empirical analysis of 572 Chinese enterprises,the study finds that:(1)Business model creativity has a positive and significant effect on business model application;(2)Dynamic capability plays a partial intermediary role between business model creativity and business model application;(3)Innovation culture can not only strengthen the relationship between business model creativity and dynamic capability,but also strengthen the intermediary role of dynamic capability in the process of business model innovation.This study not only enriches the existing theoretical framework of business model innovation,but also helps to further understand the path from business model creativity to business model application,and helps enterprises to practice business model innovation.