嘉兴地域丝绸文创产品研发路径研究

Research and Development Path of Cultural and Creative Products of Silk in Jiaxing Region

对嘉兴地域丝绸文创产业与研发路径进行研究,通过调研,分析嘉兴地区丝绸文创产品泛地域化、产品同质化、实用功能欠缺等特点,探索有嘉兴地域特色的丝绸文创产品研发路径,概括了从嘉兴景观文化、历史民俗、红色文化等几个方向进行元素提炼与创新,并遵循文化专属、功能实用、艺术美学与融合创新四个原则进行创新设计的路径。

This paper studies the cultural and creative industry of silk and the research and development path in Jiaxing region,and analyzes the characteristics of cultural and creative products of silk in Jiaxing region,such as pan-regionalization,homogeneity and lack of practical functions.The research and development path of cultural and creative products of silk with regional characteristics of Jiaxing is explored,the elements extraction and innovation from Jiaxing landscape culture,history and folk customs,red culture and other directions are summarized,and four principles of cultural exclusive,practical function,artistic aesthetics and integration innovation to carry out innovative design path are followed.