摘要
河南省全民定向赛目前整体发展势头良好,但也存在很多问题。促进河南省全民定向赛的健康发展,必须加大对河南省全民定向赛的宣传力度,突出品牌效应;加强河南省全民定向赛运营管理,提升品牌赛事影响力;发挥“体育+”综合效应,积极开发资源,提升赛事质量;加强工作总结,提升办赛水平。
Henan National Orienteering Competition has developed well,but there are also many problems.To promote the healthy development of Henan National Orienteering Competition,we must strengthen the publicity of Henan National Orienteering Competition and highlight the brand effect;strengthen the operation and management of Henan National Orienteering Competition and enhance the influence of brand events;give full play to the comprehensive effect of“sports+”,actively develop resources and improve the quality of events;strengthen the work summary and improve the level of organizing competitions.
作者
任卫华
REN Weihua(School of Physical Education,Henan Finance University)
出处
《河南教育学院学报(哲学社会科学版)》
2021年第4期75-79,共5页
Journal of Henan Institute of Education(Philosophy and Social Sciences Edition)
基金
河南省软科学研究计划项目“体旅融合视域下河南定向运动品牌赛事发展模式与路径创新研究”(202400410257)。
关键词
定向运动
品牌赛事
实施路径
orienteering
brand event
implementation path