河南省定向运动品牌赛事发展模式与路径创新研究

Research on Development Mode and Path Innovation of Orienteering Brand Events in Henan Province

河南省全民定向赛目前整体发展势头良好,但也存在很多问题。促进河南省全民定向赛的健康发展,必须加大对河南省全民定向赛的宣传力度,突出品牌效应;加强河南省全民定向赛运营管理,提升品牌赛事影响力;发挥“体育+”综合效应,积极开发资源,提升赛事质量;加强工作总结,提升办赛水平。

Henan National Orienteering Competition has developed well,but there are also many problems.To promote the healthy development of Henan National Orienteering Competition,we must strengthen the publicity of Henan National Orienteering Competition and highlight the brand effect;strengthen the operation and management of Henan National Orienteering Competition and enhance the influence of brand events;give full play to the comprehensive effect of“sports+”,actively develop resources and improve the quality of events;strengthen the work summary and improve the level of organizing competitions.