高校构建新媒体文化的路径探寻——以四川某高校为例

On Path of Constructing New Media Culture in Colleges and Universities

为了构建独特的高校新媒体文化,运用调查问卷法和文本分析法,根据四川某高校的大学生新媒体行为调查数据,在全新的新媒体传播环境中,高校新媒体工作者需要结合大学生的特点,从高校顶层设计、新媒体从业人员素质、新媒体创造的内容和服务、建构文化特点的场景等方面进行改革和创新。

In order to construct a unique new media culture in colleges and universities,questionnaire and text analysis are used to analyze the new media behavior of college students in this paper.In the new media communication environment,the new media workers in colleges and universities should reformed and innovated their working program considering the characteristics of college students,the quality of new media practitioners,the content and services created by new media and the characteristics of new media culture.