自媒体环境下高校校园体育文化建设路径研究

Research on the Construction Path of Campus Sports Culture under the Environment of We Media

体育文化作为高校校园文化重要组成部分,具有育人价值。为推动高校体育文化建设,该文在分析自媒体环境下校园体育文化建设机遇的基础上,对文化建设面临的多元文化冲击、主体传播意识弱等问题进行了剖析,从校园文化布局、文化内容创新和媒体舆论引导3个方面提出了文化建设路径,希望能够使高校校园体育文化取得长足进步与发展。

As an important part of campus culture in colleges and universities,sports culture has extensive educational value.To promote the construction of college sports culture,based on the analysis of the media environment,on the basis of opportunity for the construction of campus sports culture,the culture construction faced by the multicultural impact and spread of the main problems such as weak consciousness has carried on the analysis.From the layout of campus culture,the cultural content of the innovation and the media public opinion guide cultural construction three aspects proposed path,hope to be able to make the campus sports culture made significant progress and development.