多向共情体验视角下的城市旅游业态创新策略探讨--以联合国“设计之都”季隆为例

The Innovation Strategy of Urban Tourism Format from the Perspective of Multi-directional Empathy Experience:Geelong,the City of Design

在科技迅猛发展的大环境下,创意旅游逐渐走入人们的视野。而旅游活动作为一种人类的复杂活动,其发生过程离不开共情的参与。季隆作为澳大利亚维多利亚州重要的旅游城市之一,多年来坚持创新,实现从传统旅游向创意旅游的自然过渡,其中,共情起到重要的凝聚与推动作用。文章从"共情"概念入手,对季隆结合共情的旅游业发展脉络、多向共情体验与旅游业态创新体系、共情体验促进的旅游产业创新赋能三个方面进行了系统阐释,以期为我国当下结合共情思维的旅游业发展提供可行性思路。

With the rapid development of science and technology,creative tourism has gradually come into people's vision.As a kind of complex human activities,tourism activities cannot be separated from empathy.As one of the most important tourist cities in Victoria,Australia,Geelong has persisted in innovation for many years,realizing the natural transition from traditional tourism to creative tourism.Among them,empathy plays an important role in cohesion and promotion.Starting from the concept of"Empathy",this paper makes a systematic explanation of Geelong's tourism development context,multi-directional empathy experience and tourism format innovation system,and tourism industry innovation empowerment promoted by empathy experience.In order to provide feasible ideas for the development of tourism industry combining empathy thinking.