以中药替代化学添加剂的中药奶茶调研及研制

Market Research and Rroduct Development Status of Chinese Herbal Milk Tea

目前奶茶在办公室员工、小资族群体、学生群体中极其受欢迎。但市场上的奶茶均添加了香味剂(奶精、果香精等)、甜味剂(糖精、安赛蜜等)、防腐剂、增稠剂、消泡剂、色素等,这些化学添加剂均不利于消费者的健康。中药就是指在中医理论指导下,用于预防、治疗、诊断疾病并具有康复与保健作用的物质。在奶茶的生产过程中加人中药成分则可以得到具有不同功效的中药奶茶,由于中药具有防病治病的作用且是天然原料,既迎合了消费者追求健康、无添加的需求,又能起到防治疾病的保健作用,具有较为广阔的市场。本文在广大消费者中开展了关于中药奶茶的功效、口感、规格和价位等方面的全方位调研,并根据相关调研结果选取了一系列中药,研制了三种品种的中药奶茶,并对中药奶茶未来的市场前景做了展望。

At present, milk tea is extremely popular among office employees, petty bourgeois groups, and student groups. However, all milk teas on the market have added flavors(creamer, fruit flavor, etc.), sweeteners(saccharin, acesulfame potassium, etc.), preservatives, thickeners, defoamers, pigments, etc. These chemical additives are not Conducive to the health of consumers. Traditional Chinese medicine refers to substances that are used to prevent, treat, and diagnose diseases under the guidance of Chinese medicine theory and have the functions of rehabilitation and health care. In the production process of milk tea, adding traditional Chinese medicine ingredients can obtain traditional Chinese medicine milk tea with different effects. Because traditional Chinese medicine has the function of preventing and curing diseases and is a natural raw material, it not only caters to consumers’ demand for health and no additives, but also can play It has a relatively broad market for its health care effect in preventing and curing diseases. This article carried out a comprehensive survey on the efficacy, texture, specifications and price of Chinese herbal milk tea among consumers, and selected a series of Chinese medicines based on the relevant research results, developed three varieties of Chinese herbal milk tea, and compared Chinese herbal milk tea The future market prospects are forecasted.