基于价值视角的制造业数字化服务转型机理与路径——仁和集团案例研究

Transformation Mechanism and Path of Digital Servitization in Manufacturing Based on Value Perspective Case Study of Renhe Group

基于企业价值维度,通过对仁和集团的案例研究,刻画制造业数字化服务转型的演变轨迹、转型机理和实现机制。研究发现,(1)制造业数字化服务转型可演进为在线零售、双边平台和生态网络三类典型模式;(2)三类数字化服务模式改变制造业价值获得方式,在价值传递和价值创造两个维度,为企业自身和利益相关者创造不同价值,这是制造业数字化服务转型的深层次动因;(3)为获取上述价值,制造业数字化服务转型存在渐进型和跳跃型两种演进方式,其中渐进型演进方式有3种路径,跳跃型演进方式有两种路径。本文系统性地探讨了数字化服务转型的全景模式、价值动因和演变方式,为我国"十四五"期间制造业服务化转型升级提供了理论支撑和机制建议。

Based on the enterprise value dimension and through the case study of Renhe Group,this research describes the evolution track,transformation mechanism and implementation mechanism of the digital servitization in the manufacturing industry.The results show that:(1)the transformation of digital servitization in manufacturing industry can evolve into three typical modes:online retail,two-sided platform and ecological network;(2)the three modes of digital servitization change the value acquisition mode of the manufacturing industry and create different values for the enterprises and stakeholders in two dimensions of value delivery and value creation.These are the deep motivation for the transformation of digital servitization in the manufacturing industry.(3)in order to obtain the above values,the transformation of digital servitization in manufacturing has gradual evolutionary mode and jumping evolutionary mode,and there are three paths of gradual evolution and two paths of jumping evolution.This research systematically discusses the panoramic mode,value motivation and evolution mode of digital servitization,and provides theoretical support and mechanism suggestions for the servitization transformation and upgrading of Chinese manufacturing industry.