我国体育服装品牌建设探讨

Discussion on the construction of sports suit brand in China

品牌具有很强的导向功能,对于任何企业,只有打造品牌,才能使其具有可持续发展能力。随着我国改革开放的不断深化,我国体育服装行业呈现出良好的发展态势。我国不仅已经成为体育服装生产大国,还是体育服装消费大国,加强体育服装品牌建设至关重要。文章对此进行了研究和探讨,在简要分析体育服装品牌建设重要性的基础上,重点分析了我国体育服装品牌建设存在的问题,就如何推动我国体育服装品牌建设实现更大突破提出了优化对策。

Brand has strong guiding function,for any enterprise,only building brand can make it sustainable development.With the deepening of China’s reform and opening up,China’s sports suit industry presents a good development trend.China has not only become a big country of sports suit production,but also a big country of sports suit consumption,it is crucial to strengthen the construction of sports suit brand.This paper studies and discusses this,on the basis of briefly analyzing the importance of sports suit brand construction,focuses on analyzing the problems existing in the construction of sports suit brand in China,and puts forward optimization countermeasures on how to promote the construction of Chinese sports suit brand to achieve a greater breakthrough.