凉山彝族服饰的传承和创新--以“彝俗人生”为例

Inheritance and innovation of Yi costume in Liangshan:taking“Yi Custom Life”as an example

文化是一个民族的灵魂所在,民族服饰是民族文化的重要组成部分,体现了光辉灿烂的民族文化内涵和民族个性。凉山彝族服饰品牌“彝俗人生”以彝族文化为源,积极探索传统彝族服饰和现代时尚相结合,设计出新纹样、新款式,使古老的凉山彝族传统服饰生活化、时尚化;运用现代企业的管理和销售模式,“以文推商,以商养文”,促进当地经济发展。“彝俗人生”积极探寻如何传承和创新彝族服饰,并在当前全球文化趋同的形势下保有凉山彝族服饰的文化特性,更好地为彝族当下的生产生活服务,满足消费需求和追求时尚的个性表达,寄托他们的民族精神情怀,彰显独特的民族文化审美追求。

Culture is the soul of a nation.National costume is an important part of national culture,which reflects the glorious national cultural connotation and national personality.Liangshan Yi costume brand“Yi Custom Life”takes Yi culture as the source,actively explores the design of the combination of traditional Yi costume and modern fashion,designs new patterns and styles,and makes the ancient Liangshan Yi traditional costume life and fashion;Using the management and sales model of modern enterprises,local economic development is promoted by“promoting business with culture and supporting culture with business”.“Yi Custom Life”actively explores how to inherit and innovate Yi costume,maintain the cultural characteristics of Liangshan Yi costume under the current situation of global cultural convergence,better serve the current production and life of Yi people,meet their consumption needs and pursue fashion personality expression,place their national spirit and feelings,and highlight the unique aesthetic pursuit of national culture.