敦煌莫高窟发展战略研究--以SWOT分析法为例

Research on the Development Strategy of Dunhuang Mogao Grottoes--A Case Study of SWOT Analysis

本文主要运用SWOT分析法,介绍敦煌莫高窟旅游发展的相关信息。在当今全球化发展的大格局下,旅游发展全球化逐渐成为现代化潮流的一部分,中国的敦煌莫高窟作为文化产业的一部分,对于推动世界遗产旅游开发与发展保护起着重要作用。从敦煌现有的“优势”“劣势”方面出发,探索敦煌旅游发展的机会,直迎挑战。

This paper mainly uses SWOT analysis to introduce related information about the development of tourism in Dunhuang Mogao Grottoes.In today’s globalization development pattern,the globalization of tourism development gradually becomes one part of the modernization trend,and China’s Dunhuang Mogao Grottoes,as part of the cultural industry,plays an important role in promoting the development and protection of the world heritage tourism.It explores the opportunities and challenges of Dunhuang’s tourism development through its existing“strengths”and“weaknesses”.