电子商务对服装设计发展趋势和消费者选择的影响

The Infl uence of E-commerce on the Development Trend of Clothing Design and Consumer Choice

近年来,互联网技术和电子商务高速发展,为我国服装产业创造了蓬勃生机,同时,信息技术在社会和人们日常生活方面产生了巨大影响。就服装领域而言,人们在选购服装的时间、地点更加自由,同时对于服装的种类、款式和价格,也可以借助互联网平台进行多方面比较。互联网信息技术一方面不断刺激着商业的发展,另一方面电子商务的兴起使市面上服装产品同质化现象泛滥,服装类产品缺乏创新力。近些年来消费者慢慢趋于理性和成熟,对于服装的要求也逐渐提高。本文以互联网信息技术为基础,探讨在电子商务背景下消费者对于服装消费和选择的因素,分析在互联网交易平台中服装设计的发展趋势。

In recent years,the rapid development of Internet technology and e-commerce has created great vitality for China’s clothing industry.At the same time,information technology has a great impact on society and people’s daily life.As far as the fi eld of clothing is concerned,people are not only more free to purchase clothes at any time and any place,but also can compare the types,styles and prices of clothing with the help of the Internet platforms.On the one hand,Internet information technology is constantly stimulating the development of commerce;on the other hand,the rise of e-commerce makes the homogenization of clothing products on the market rampant,and clothing products lack of innovation.But in recent years,consumers are gradually becoming rational and mature,and the requirements for clothing are gradually increasing.Based on the Internet information technology,this paper discusses the factors of consumer’s clothing consumption and choice under the background of e-commerce,and analyzes the development trend of clothing design on the Internet trading platforms.