新型“汽车共享”商业模式研究

Research on New Business Model of Car Sharing

“互联网+”作为一种新的经济形态,在我国经济发展中发挥的作用越来越重要,并催生了共享经济。共享单车的出现,让人们对共享经济有了更深入地了解和认识。共享经济可以更好地实现对资源的合理配置、城市有效综合治理,城镇居民可以更加方便地实现为城市提供社会服务的目的,未来必将深刻影响着世界经济的发展和人民生活的变化。(1)本文对共享汽车研究的背景和意义进行了描述,并提出了共享汽车和相关商业模式的概念;(2)从客户细分、客户关系、价值主张等方面论证了推行共享汽车的可行性;(3)从产品设计、开发、分销渠道、销售等方面阐述了共享汽车的关键业务流程;(4)从人才、技术、品牌等方面说明了共享汽车的核心资源能力;(5)从主营业务收入、商业合作收入等六个方面详细阐述了共享汽车的盈利模式。

As a new economic form,“Internet+”has played an increasingly important role in the economic development of China and has given birth to a shared economy.The emergence of sharing bicycle has made people have a deeper understanding of sharing economy.The sharing economy can well realize the goal of reasonable allocation of resources,effective comprehensive urban governance and more convenient access for urban residents to provide social services for the city.In the future,it will have a profound impact on the development of world economy and the changes of people’s lives.This paper fi rst describes the background and signifi cance of the research on shared vehicles,and puts forward the concept of shared vehicles and related business models.Secondly,it demonstrates the feasibility of implementing shared vehicles from customer segmentation,customer relationship and values.Thirdly,it expounds the key business processes of shared vehicles from product design,product development,distribution channels and sales.The core resource ability of shared vehicles is explained in terms of talents,technologies and brands.Finally,the profi t model of shared vehicles is elaborated from six aspects,such as main business income and business cooperation income.