中国茶文化旅游研究的总体态势和演化路径--基于1994-2019年CNKI学术论文的知识图谱分析

General Situation and Evolution Path of Tea Culture Tourism Research in China:Knowledge Map Analysis Based on CNKI Academic Papers from 1994 to 2019

本文通过检索和整理中国知网(CNKI)收录的以“茶文化+旅游”为主题的1670篇中文学术文献,借助可视化分析软件CiteSpace,探讨了1994-2019年中国茶文化旅游研究的总体态势和演化路径。结果表明,(1)中国茶文化旅游研究围绕“茶文化”展开,初步形成以“茶文化”“茶文化旅游”“旅游”等为代表的8个聚类,主要集中在背景介绍、概念界定、发展现状、产品开发策略、对策建议等方面;(2)中国茶文化旅游研究关注度整体呈上升趋势,尤其近四年关注度最高,但其研究领域相对集中单一,还没有形成核心作者群体,学科交叉性有待提高;(3)中国茶文化旅游研究视角变得越来越细,并且在发展过程中,紧跟时代步伐和国家战略,且相互之间联系密切。

In this paper,1670 Chinese academic literatures with the theme of"tea culture+tourism"collected by CNKI were searched and sorted out,and visual analysis was carried out with the help of visual analysis software CiteSpace.The development trend of Chinese tea culture tourism research from 1994 to 2019 is discussed.Results show that:(1)the study of Chinese tea culture tourism around"tea culture",initially formed with"tea culture""tea culture tourism""travel"and so on as representative's eight clustering,mainly concentrated in the background,definition,development,product development strategy,countermeasures and suggestions,etc,the research content and research methods are also different;(2)the research on Chinese tea culture tourism shows an overall rising trend of attention,especially the highest in the past four years.However,its research fields are relatively concentrated and single,and there has not been a core group of authors yet,and the cross-discipline needs to be improved;(3)the research perspective of Chinese tea culture tourism is becoming more and more detailed,and in the process of development,it keeps pace with the times and national strategies,and is closely related to each other.