合作模式下新能源汽车供应链的资源投入策略研究

Research on Resource Input Strategy in Supply Chain of New Energy Automobile Under Cooperative Mode

共享经济背景下,新能源汽车供应链成员企业合作成为趋势。将新能源汽车供应链中电池制造商和汽车生产商所投入的资源分为物资及合作努力,构建合作模式下供应链的动态博弈模型,探讨均衡状态下双方的投入策略。研究表明:(1)合作的条件为电池制造商的收益与总收益之比大于一定的阈值;(2)双方的物资、合作努力投入量分别随物资损失程度的增大而减小,随各自收益占总收益之比的增大而增大;(3)双方投入的物资对合作总收益越重要,越倾向于增大物资投入量的比例;投入的总合作努力对合作收益越重要或物资损失程度越大,越倾向于增大合作努力投入量的比例;(4)双方物资之间存在不完全互补关系,物资与合作努力之间存在替代关系。

Under the background of sharing economy,cooperation among member enterprises in the supply chain of new energy vehicles has become a trend.The resources invested by battery manufacturers and automobile manufacturers in the supply chain of new energy vehicles are divided into materials and cooperative efforts,and a dynamic game model of the supply chain under the cooperative mode is built to explore the investment strategies of both sides under the equilibrium state.The results show that(1)the conditions for the cooperation is that the ratio of income to total income is greater than a certain threshold;(2)the material input and cooperative effort input of both parties decrease with the increase of the material loss degree of both parties,and increase with the increase of the ratio of each party's income to the total income;(3)the more important the material input of battery manufacturer and automobile dealer is to the cooperative income,the more the two sides tend to increase the proportion of material input;the more important the total cooperative effort is to the cooperative income,or the greater the material loss degree,the more the two sides tend to increase the proportion of cooperative effort investment;(4)there is an incomplete complementary relationship between materials of both sides,and there is a substitute relationship between materials and cooperative efforts.