基于生命周期理论的我国高尔夫产业发展研究

Development of Golf Industry in China Based on Life Cycle Theory

运用文献资料、内容分析等方法,基于生命周期理论解析新中国成立以来我国高尔夫产业的发展。研究认为:我国高尔夫产业经历导入期和缓慢成长期,目前处于快速成长期,主要的发展经验包括坚持改革开放治理制度、创新产业特色治理行为、推动产业供给结构调整、实施整体观念项目运营。为促进我国高尔夫产业下一步进入理想的成熟发展周期,建议:回归体育属性,深层次提升产业治理策略;践行国家战略,全周期制定产业发展规划;培育品牌产业,精细化调整产业供需结构;厚植产业文化,深化体教融合创新产业运营理念。

Based on the life cycle theory,this paper analyzed the development of the golf industry in China since the founding of New China by using the methods of literature review and content analysis.The research shows that golf industry in China has experienced introduction and slow growth period,and now is in rapid growth.The main development experience lies in adhering to the reform and opening up governance system,innovating governance behavior,promoting the adjustment of the industrial supply structure,and implementing the holistic concept of project operations.In order to promote the golf industry into the ideal mature period,this paper recommends that the development of the golf industry needs to return to sports attributes and deepen the golf industry governance strategy,implement the national strategy and develop the golf industry development plan throughout the holistic cycle,cultivate brand industry and precisely adjust the supply and demand structure of golf industry,and cultivate industrial culture,deepen the integration of sports and education with innovative industrial operation concepts.