中国文化跨文化传播的话语表述与内涵构建——基于对外汉语文化教材的符号学研究

Discourse Production and Construction of Key Elements in Intercultural Communication of Chinese Culture:A Semiotic Study of the Textbooks of Chinese Culture for Overseas Chinese Learners

从皮尔斯理论指导下的当代符号学视点出发,通过对代表性个案进行文本分析,发现当前中国文化对外传播读物在符号意义表述中存在忽视接受者文化主体意识、亟待构建核心内涵体系等普遍性问题。在此基础上提出,对于跨文化传播而言,符号学不仅是一种研究方法,更是实现有效传播的认识基础。面向海外汉语学习者的中国文化读物作为一种跨文化传播媒介,是中国文化跨文化传播整体工程的重要组成部分,而不仅仅是汉语国际教育单一学科的研究范畴。

In the perspective of contemporary semiotics under the influence of Pierce's theory of signs,the existingtextbooks of Chinese culture for overseas Chinese learners have similar problems such as the neglect of the recipient's cultural subjective consciousness and a lack of a core system for the expression of rich symbolic meanings.This paperholds that semiotics is not only a research method,but also a cognitive basis for effective communication,especially for intercultural communication.At the same time,as a medium for intercultural communication,the textbooks of Chinese culture for overseas Chinese learners are not only a single research category in TCFL(Teaching Chinese as a Foreign Language),but also an important part of the overall project of intercultural communication of Chinese culture.