社会服务项目导向的网络营销综合实训课程项目式教学模式探索

文章在充分了解粤港澳大湾区网络营销的市场现状、人才需求现状、社会服务需求现状的基础下,以社会服务项目为导向,重构网络营销综合实训课程教学内容,采用项目式教学,“教师、学生、企业员工”三主体共同参与,构建服务于校内教学、校企合作企业的社会服务的课程内容体系,注重过程性评价,将思政元素普惠至学生与企业员工。

According to the investigation of the present situation of network marketing,talent demand situation and the social service demand in the Guangdong-Hong Kong-Macao Greater Bay Area,thispaper,oriented by the social service projection,reconstructs the network marketing comprehensive practice teaching contents.This study adopts project-based teaching with the participation of"teachers,students and enterprise employees",constructs a curriculum content system that serves in-school teaching and social service of school-enterprise cooperative enterprises,and focuses on process evaluation,so as to benefit students and enterprise employees with ideological and political elements.