人工智能与体育产业融合发展的现实审视与推进策略

Realistic Examination and Promotion Strategy for Integrated Development of Artificial Intelligence and Sports Industry

人工智能(AI)与体育产业的融合发展可促进体育产业的壮大。为进一步了解人工智能与体育产业融合发展的现状,厘清现状之下两者融合的机遇与困境,探索体育产业与人工智能融合发展的推进策略,运用文献资料法、调查法和逻辑分析法对体育用品智能化制造、体育赛事数字化发展和体育场馆智慧化应用进行了审视,两者融合发展的机遇包括政策支持、体育产业需求旺盛和2022年北京冬奥会助力发展;存在的困境主要为人工智能产业化技术不成熟、体育人工智能产业社会环境尚未形成、体育人工智能产业链有待完善、体育人工智能发展不平衡。提出:体育产业与人工智能融合需要政府政策倾斜,人工智能应融入体育产业链生态发展,加快培养聚集人工智能的体育人才,促进人工智能在体育产业内均衡发展。

The integration of artificial intelligence(AI)and the sports industry can promote the growth of sports industry.In order to further understand the current situation of the integration of AI and the sports industry,clarify the opportunities and difficulties of the integration of the two under the present situation,and explore the promotion strategy for the integration of sports industry and AI,this paper examines the manufacturing of intelligent sports goods,the digitization of sports events and the application of smart stadiums by means of literature review,investigation and logical analysis.The opportunities for the integration of the two include policy support,strong demand for the sports industry and boost by the 2022 Winter Olympic Game,but there exists difficulties meanwhile:the AI industrialization technology is not mature,the social environment of sports AI industry has not yet formed,the industrial chain of sports AI needs to be improved,and the development of sports AI is unbalanced.Therefore,we propose to draft preferential policies to meet the requirements of the integration of sports industry and AI,to integrate AI into the ecological development of sports industrial chain,to accelerate the training and gathering of sports AI talents,and to promote balanced development of AI in sports industry.